Our
Simple Approach to Complicated Tasks
AmericanInsight furnishes decision support services
to help you make R&D and Production Quality decisions
that increase the value of your brand. Our expertise is the American
market for luxury automobiles, SUV’s and premium sports cars.
Decision Support
Peter
F. Drucker describes seven overlapping sources of information that
identify product value creation opportunities. AmericanInsight supplies
unique information about New Knowledge, Demographics and Market
Perceptions, while contributing a fresh perspective on the others.
ž New Knowledge -- AmericanInsight conducts
innovative, custom market research for your study. This research can define:
·
American
customers’ specific expectations in the design of your particular
vehicle, and thresholds of success
·
Detailed
information to help improve production quality -- specific enough
to help you decide where to direct your attention on the factory
floor
Research
may measure initial delivery, or long-term use of vehicles. Findings
are based upon hundreds of interviews or observations.
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Studies
can be timed to help you begin improvements before other research
companies publish their syndicated comparisons.
ž Demographics focus on changes in life-stage, age, family
unit composition, and life experiences of birth cohorts. We help you investigate unique opportunities
in each cohort.
ž Market Perceptions are the ways these cohorts define value in
luxury vehicles. This
understanding points to the future, but is difficult to discover.
We supply in-depth knowledge to help you make plans.
In total, this
knowledge set tells you what to do right now, and how to delight
the US market in the future.
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Innovation Services
Innovation
is the key to profitability.
The Wharton School estimates that only 1% of all product
decisions are innovative, yet they explain 95% of the increase
in brand value. We prefer to facilitate innovative decisions with
your executive team rather than make traditional presentations.
These InsightSessions™ are based upon
new discoveries from Cognitive Science. They speed up the decision process, while retaining
the unique character of your brand.
During
this process we develop confidential collaborative relationships
with our clients. All
information from this relationship is rigorously protected.
At the same time AmericanInsight’s own reference
sources, and our executive services remain available to you whenever
you wish to call on them.
Please contact
me at AmericanInsight to discuss a project, or learn
more about our decision support services.
We help our clients make quicker,
less expensive, and
better product decisions for the US.
Richard
B. Hare
Managing Director
Office:
(914) 941-0469
Mobile:
(914) 536-5771
rbhare@AmericanInsight.com
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